Variable Data Printing

Variable Data Printing: Overview

Personalizing communications has become key to achieving desired responses from customers. Marketing experts have long advocated customizing marketing strategy based on the audience. Today's variable data printing technology allows for 1-to-1 marketing, You can control exactly what gets printed depending on who the document is addressed to.

Variable Data Printing: Challenges

Modernizing your printed documents requires a flexible variable data software package. It should provide powerful functionality for brand new documents, yet also be capable of working with your current content.

Variable Data Printing: Barr Systems' Solution

Our variable data printing solution is DocForm. This is a low-cost and easy-to-use software tool for the design, dynamic creation, and real-time delivery of all electronic documents, forms, and reports for every industry. It is quite powerful and can be used for personalizing all communications, including business document, transactional documents, and promotional documents.

With DocForm, you can easily create targeted and personalized marketing messages that produce better customer response rates and enhance customer service. Personalize text, messages, greetings, images and a lot more. Expand your personalization program to include content captured from the Internet. DocForm provides both web submission and retrieval to add more variable content to business documents. The solution provides an advanced point-and-click approach to build complex documents.

Variable Data for Transactional Documents

DocForm is ideal for a wide range of organizations wanting to –

• Easily migrate away from expensive preprinted forms to laser-printed forms
• Improve outdated printing solutions
• Accelerate document change requests without reprogramming existing host systems.

DocForm is ideal for all print environments – from production to workgroup. Run your printers at rated speed by storing static data on the printer while sending only the variable data over the network. Utilize the native Windows driver and printer finishing options for either PCL or PostScript printing. DocForm also outputs copies of the transactional documents digitally into archive and document management systems, email, to the web, and to third-party applications.

Variable Data for Promotional Documents

DocForm is the powerful solution to easily create a wide variety of 1:1 promotional communications including postcards, mailers, flyers, coupons, notices, brochures, and much more. Make mailers and other items more compelling, and increase customer response, by adding personalized messages, text, graphics and images, and more. Create documents with variable charts, graphs and more based on demographics and other marketing data.

Newsletters, bulletins, letters and more are easily made using DocForm’s advanced word processing capabilities with rich text formatting (RTF) support, or import PDF or image files as background design templates. DocForm intelligently manages page overflow and multi-page documents as well.

Use DocForm’s N-up (2-up, 4-up, etc.) printing capability to produce personalized and professional 2-sided postcards, business cards, and flyers fast. DocForm provides both print and digital personalized outputs for more effective and compelling marketing and selling campaigns.

Mobile Information Capture

Mobile and remote users can manually add critical data to electronic DocForm documents. Adding signatures, quantities and other items directly into DocForm eliminates having to print-sign-scan/fax paper documents.

DocForm is ideal for leases, bills of lading, contracts, license agreements, shipping and other documents requiring the manual addition of critical data. Add this data either through a programmable and intelligent signature pad or through a Windows¨-based Tablet PC.

DocForm is ideal for mobile and remote users on the go, and for all applications presently having to print-sign-scan/fax documents. Easily and quickly improve sales force automation with DocForm.